Hot California Graphics 2 – A remarkable design blackbook

Introduction

I’m definitely not a usual book buyer. It’s never happened to me like I had planned and bought a book for. I may just drop into any bookshop / outlets / exhibitions on the way, surprisingly! I get books which I was actually looking to have for a long period and there are few which actually changed my life. The one now I’m going to discuss is about a minimal but marvelous design book which I call as design blackbook.

Hot California Graphics 2 is not like typical blackbook we find elsewhere where majority of blackbooks are usually published by advertising agencies / advertising associations which mainly consists of advertisements on print media. They typically focus themselves on Concept, Copy & Photography dimensions of communications.

Detail

Hot California Graphics 2 is first published by Madison Square Press, NY in 2002. The book has elegant portfolio of 32 design studios situated all over NY and counts for 360 pages of unlimited impressions. It features works done at famous studios such as Hunt Design Associates, Adams Morioka, Maddocks & Company, Sargent & Berman Inc, Evenson Design Group, MIRES, 30sixtydesign, Visual Asylum, Boardwalk, Cahan & Associates, DUPIUS, and The Thompson Design Group.

It’s the bank of inspiration for multiple mediums of graphic design like Print Advertising, Branding, Packaging, Environmental, Architectural, Metal, Textile, Sign, Entertainment, Broadcasting and Web. And one can see designs made for almost all successful business domains such as Automobiles, Consumer Products, Breweries, Entertainment, Media, Sports, Tourism, Health Care, Hospitality, Financial, Banking and Education.

You can witness design works done for clients/products like Ketel One, Sony Playstation, Nickelodeon, UCLA, AAF, Warner Bros, Princess, espriTV, Spider-man, Harry Potter, Hansen’s, hp Printers, Dreamcast, Invitrogen, Qualcomm, IndyMac Bank, RICON, alexgoes, Nissan, PLAYBOY TV, Burger King, Nike, Foster Farms, Purina, and Nestle.

Where to Buy this?

This book is available in almost all major book outlets and can also be purchased on amazon.com. I have bought this at Sapna Book House, Bangalore, INDIA for $20 USD.